{"id":3272,"date":"2026-06-12T04:06:34","date_gmt":"2026-06-12T04:06:34","guid":{"rendered":"https:\/\/tampamovingjournal.com\/?p=3272"},"modified":"2026-06-12T04:06:34","modified_gmt":"2026-06-12T04:06:34","slug":"st-pete-beachs-iconic-postcard-inn-reopens-as-the-luce-after-major-renovation","status":"publish","type":"post","link":"https:\/\/tampamovingjournal.com\/?p=3272","title":{"rendered":"St. Pete Beach’s iconic Postcard Inn reopens as The Luce after major renovation"},"content":{"rendered":"
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ST. PETE BEACH, Fla.<\/strong> – <\/span>Nearly two years after Hurricanes Helene and Milton, a beloved St. Pete Beach hotel officially reopened its doors with upgrades and a new name.<\/p>\n

Read more Tampa CRA delays Rays stadium funding vote until August<\/a><\/p>\n

St. Pete Beach hotel renovations<\/h2>\n

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The backstory:<\/p>\n

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The former Postcard Inn welcomed its first guests Thursday as The Luce. The rebranding and reopening follow extensive renovations after the 2024 hurricanes.<\/p>\n

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“The whole community was hit, and it wasn’t just us,” Jeremy DaSilva, general manager of The Luce, said. “The hotel was drastically impacted by the storm surge. We’re a community. The associates lost their homes. They lost their workplace. So, the fact that we were able to bring back this hotel and bring back a lot of those associates just shows the testament of this community, this ownership.”<\/p>\n

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While the hotel remains under the same ownership and management group, it has now joined Marriott\u2019s Tribute Portfolio collection.<\/p>\n

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Management upgraded the property’s 200 rooms and transformed the outdoor space. The updated grounds now feature fire pits, games, a bigger pool with cabanas and a beach butler service.<\/p>\n

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Modern makeover with midcentury charm<\/h2>\n

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Dig deeper:<\/p>\n

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Despite the modern upgrades, DaSilva said they worked to preserve the property’s original character.<\/p>\n

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“This is 1957, midcentury Americana,” DaSilva said. “We love the architecture. We think it brings some history, but we brought the modern flair, fantastic food, great experience.”<\/p>\n

Read more Retired Lakeland police officers push for annual pension increases amid rising inflation<\/a><\/p>\n

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DaSilva said they\u2019ve always planned to renovate and upgrade the property. Luce means light in Italian, a theme reflected throughout the property and at its on-site restaurant and bar, Sundrop, according to DaSilva.<\/p>\n

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Praise from first guest<\/h2>\n

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What they’re saying:<\/p>\n

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Tammy Black, the very first guest to check into The Luce Thursday, said the hotel successfully balanced its history with a fresh aesthetic.<\/p>\n

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“It doesn’t seem like a typical motel on the beach-type vibe,” Black said. “But it does have that retro and the coolness about it. So, I’m happy to be here.”<\/p>\n

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“We are proud of the evolution that this property was able to blossom into, and Postcard Inn had its time. The Luce is going to be the future,” DaSilva said.<\/p>\n

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Ribbon-cutting ceremony<\/h2>\n

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What’s next:<\/p>\n

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An official ribbon-cutting ceremony for The Luce Hotel is scheduled for next Wednesday, June 17.<\/p>\n

Read more Sabrina Aisenberg: Forensic photo shows missing baby 28 years later<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Nearly two years after Hurricanes Helene and Milton, a beloved St. Pete Beach hotel officially reopened its doors with upgrades and a new name.<\/p>\n","protected":false},"author":1,"featured_media":3271,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,9],"tags":[143,11],"class_list":["post-3272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-pinellas-county","tag-business","tag-pinellas-county"],"yoast_head":"\nSt. Pete Beach's iconic Postcard Inn reopens as The Luce after major renovation - Tampa moving journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tampamovingjournal.com\/?p=3272\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"St. Pete Beach's iconic Postcard Inn reopens as The Luce after major renovation - 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