ST. PETERSBURG, Fla. – Pinellas County residents can unlock local discounts and collect points for exclusive merchandise Monday as community leaders launch the annual 7-2-7 Day celebration.
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Pinellas County tourism celebration
What we know:
Local leaders created the annual tradition to honor residents who welcome 15 million visitors to the destination each year. Visit St. Pete-Clearwater President and CEO Brian Lowack explained that the event thanks locals for opening their homes while educating the community on the value of supporting local businesses.
Participants can unlock access by visiting 727day.com on a phone, clicking “Download Your Passport,” and entering required details. Checking in at local shops, resorts, museums, restaurants, and bars accumulates points toward the official event T-shirt featuring artwork by local artist Clancy Riehm.
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Pinellas County residents can take advantage of deals on July 27 for 727 Day.
How to Access Deals and Earn Rewards
What you can do:
Getting in on the celebration is simple. Residents can follow these steps:
- Go to 727day.com on your phone.
- Click on “Download Your Passport.”
- Fill out the required information, and within a minute or two, you will have full access to the participating businesses.
Community leaders support tradition
What they’re saying:
Dalí Museum Chief Marketing Officer Beth Bell emphasized the importance of recognizing the community’s role in welcoming year-round visitors.
Bell also highlighted the excitement of partnering with other area museums, restaurants, and events hosted by tourism officials.
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